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By: araczynski
Hard to call it brand loyalty when there’s no other OSX/iOS alternative hardware manufacturer out there
View ArticleBy: Jillian Halayka
In the case of Apple, brand loyalty means that once people sign on for an iOS device (like an iPhone) they are much more likely and interested in buying other iOS devices (like an iPad). The...
View ArticleBy: araczynski
that’s not brand loyalty to me. brand loyalty is choosing Dell hardware over say HP/IBM/Acer/etc whenever you buy a laptop/desktop, i.e. there’s a choice.
View ArticleBy: Captain ZADL
Of course there’s a choice. Windows, Android, iOS, or Mac OS. You can mix and match as you please. Plus you can if you want run Windows on your Mac.
View ArticleBy: araczynski
but you can’t run OS or iOS on anything that apple doesn’t sell can you? then there’s no loyalty, there’s only lock-in.
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